WordPress · Core Web Vitals · AI Search Visibility
I'm Ivan — a senior designer-developer with 20+ years of experience. I rescue slow WordPress sites and make businesses visible where customers now search: ChatGPT, Perplexity, Google AI.
Upwork Top Rated Plus · 100% Job Success · $300K+ earned across 114 projects · 15,000+ products sold on Envato
Your PageSpeed report is red and nobody can tell you why. I find the real causes — theme bloat, plugin conflicts, hosting, images — and fix them. Deliverable: passing Core Web Vitals, with before/after measurements you can verify yourself.
Customers now ask ChatGPT and Google AI for recommendations. If AI assistants can't read, understand, and trust your site, you don't exist in those answers. I audit 20+ technical and content factors and deliver a prioritized fix list — or fix it all for you.
No page-builder bloat, no plugin roulette. Clean, maintainable code that does exactly what your business needs — built by someone who reads Figma fluently and cares how it looks, not just how it runs.
Keep WordPress for editing; serve your visitors a sub-second Astro frontend. The speed of a static site, the editing comfort your team already knows. Includes SEO-safe migration and training.
Ongoing care plans available — updates, monitoring, speed and AI-visibility reviews from $150/mo.
01
Bring your site and what's bothering you. You leave with a clear read on what's wrong and what it costs to fix — whether you hire me or not.
02
Written proposal, agreed deliverables, staging site so you watch progress live.
03
Before/after Core Web Vitals, AI-visibility checks, search data. You see what changed, not just that "it's done."
"A rare combination of being technically excellent, and a great communicator. Available when he said he was going to be and extremely fast and efficient."
Edward Newton
Founder, Cleanily
"I am amazed by his design and coding skills, he has a great eye and knows how to provide the right suggestions to get the job done effectively and efficiently."
Antonio Vitti
CEO, Pontoro Inc.
"I was very impressed by his ability to understand our needs/vision, make smart and thoughtful recommendations, and efficiently deliver a site that exceeded expectations."
April Esgate
Rialtic
"Able to ask the right questions, work autonomously, and contribute some really nice ideas. The work he did for us was stellar."
Stephane Maarek
CMO, Conduktor
"Brought ideas to the table, taught me some things along the way, and soon gained my trust. He dealt well with drifting project scheduling and quickly delivered code that just worked."
John Lee
Solid Web Foundations
"It is always an outstanding experience, very professional, responsive and fast."
Elias Pajares
Plan4better GmbH
Experience
20+
years building for the web
Track record
114
projects at 100% Job Success
Products
15k+
themes & plugins sold
Commitment
5.8k
hours billed on Upwork
I've designed and built for the web since the early 2000s — through every framework fashion cycle. Today businesses face two problems at once: sites that have grown slow and fragile, and a new search reality where AI assistants answer customers before your website is ever seen. I solve both, personally — no handoffs, no account managers. You work directly with the person doing the work, from Poole, UK, with daily availability across UK, EU, and US hours.
Looking for ready-made themes? That's my product studio, Suheto.
Usually some combination of: a heavyweight theme or page builder, too many plugins (or one badly written one), unoptimized images, and underpowered hosting. The fix starts with measuring, not guessing — that is what the speed audit does.
Google's three user-experience metrics — loading (LCP), interactivity (INP), and visual stability (CLS). They affect your search rankings and your conversion rate. I guarantee measurable improvement and show you before/after data.
AI assistants recommend businesses they can read, understand, and corroborate. That means: a crawlable site, structured data, clear entity information, content that answers real questions, and consistent mentions across the web. My GEO audit scores all of it and tells you what to fix first.
No need — I often work alongside in-house teams and agencies on the specialist pieces: performance, plugin development, AI-readiness.
Audits from $500, speed rescues from $800, custom plugin work from $1,500, headless rebuilds from $3,500. Every project is fixed-price after a scoped diagnosis — no surprises.
Poole, United Kingdom. I keep daily overlap with US Eastern hours and respond within a few hours on working days.